British Columbia Selects Redflex Traffic Systems to Provide Intersection Safety Cameras

PHOENIX, AZ—April 30, 2010—Redflex Traffic Systems (Canada) Ltd (“Redflex”) announced its first ever Canadian contract in British Columbia. Redflex and Redflex Traffic Systems, the largest provider of road safety cameras in the U.S., are both wholly owned subsidiaries of Redflex Holdings.

Redflex has contracted with the Insurance Corporation of British Columbia (ICBC) to supply, install and maintain 140 intersection safety camera systems and provide the Image and Infringement Processing System (IIPS).

ICBC is a Crown Corporation that provides automobile insurance and is also responsible for driver licensing, vehicle licensing and registration for over three million drivers across the Province of British Columbia. The Intersection Safety Camera program is an integral road safety initiative operated by the police in BC in partnership with ICBC to reduce the frequency of crashes associated with running a red light in various communities across the Province. The contract is for an initial term of six years with two additional two-year extension options. Redflex was selected after a rigorous assessment process that included a Proof of Performance phase that required Redflex to install and operate six intersection safety systems that were closely evaluated by ICBC.

According to the ICBC 2007 report, on average a fatality occurred every 21 hours on British Columbia’s roads. Canada’s Road Safety Vision 2010 calls for a 20% decrease in the number killed or seriously injured in speed or intersection-related crashes.

“British Columbia is a safety-minded technology leader that takes a thoughtful approach in operating road safety camera programs. Redflex is proud to be the selected partner to advance its technology to superior digital quality,” said Karen Finley, president and CEO of Redflex Traffic Systems, Inc. “Redflex has established a strong rapport with ICBC through the rigorous Proof of Performance phase and we look forward to a meaningful partnership that will yield in reduced accidents and fatalities in this populous province.”