Poll: Vast Majority of Louisiana Residents Support Automated Traffic Cameras in Their Communities

PHOENIX, Ariz.—August 27, 2009—According to the results of a new poll released this
week, the vast majority of Louisiana residents support the use of photo traffic enforcement to
monitor and discourage speed and red light running. The majority of residents also believe the
technology brings positive improvement to driver behavior while reducing traffic accidents and
fatalities, the poll shows. The poll surveyed 600 Louisiana voters and was conducted last month
by Southern Media & Opinion Research, Inc. Key findings are as follows:

• Nearly 72 percent believe the legislature should allow the use of traffic cameras.

• More than 70 percent said they support the use of video cameras to monitor red light
running and feel safer with the red light cameras in place.

• Nearly 66 percent said they feel safer with the use of video cameras to monitor speed. In
fact, a strong majority of those surveyed said they believe the cameras reduce the number
of people who speed and run red lights.

• A nearly unanimous 98 percent of voters agreed that red light running poses a danger to
drivers, their passengers and people in other vehicles while 96 percent consider speeding
to present a strong level of danger to themselves and others.

• In terms of preventing red light running, more than 70 percent believe cameras placed at
red light intersections reduce accidents, injuries and fatalities.

Also according to the poll, the majority of Louisiana residents believe such programs save lives
and “make drivers pay more attention to their own driving behavior.” Only 16 percent said they
don’t like cameras because they consider them an invasion of privacy.

“The poll results demonstrate that most people understand the dangers of speeding and running red
lights,” said Karen Finley, president and CEO of Redflex Traffic Systems. “Residents of Louisiana
understand that photo enforcement safety programs reduce collisions and increase safety.”
“Since implementing the SafeLight/SafeSpeed programs, Lafayette Consolidated Government
has seen a 68 percent reduction in total crashes within 100 feet of intersections where red light
running cameras have been implemented,” said City Parish President Joey Durel, for Lafayette,
La. “This sharp decline in traffic crashes not only reinforces the effectiveness of the program but
also reflects dangerous driver behavior is changing in a very positive way.” The Lafayette
Consolidated Government currently monitors 18 approaches where red light running and speeds
are monitored, and also has two mobile vehicles to monitor speeds in neighborhoods and other
roadways.

According to the National Highway Traffic Safety Administration’s (NHTSA) Fatality Analysis
Reporting System, in 2005 alone, nearly 9,200 people died and approximately one million people
were injured in intersection-related crashes. A 2005 NHTSA data report cited red light running
as the cause of an estimated 805 fatalities. NHTSA reports also concluded that speeding is a
contributing factor in 30 percent of all fatal crashes, with an estimated 13,000 Americans dying
every year. The economic cost to society of speeding-related crashes is estimated by NHTSA to
be $40.4 billion per year – $76,865 per minute or $1,281 per second.
Redflex engaged Southern Media & Opinion Research, Inc. to conduct this independent poll.
Interviews were completed by telephone and the respondent sample was drawn at random from a
listing of telephone numbers for voter households in Louisiana. Poll results had a margin of error
of 4.0 percentage points at a 95 percent confidence level.